Responding to new client pressures
Securing a strategic role for KM in European law firms

Two-day conference
23-24 January 2013, Amsterdam

• Hear David Gurteen’s keynote speech on positive deviance and draw from its lessons on how to get things done in law firms
• Get to know your client to deliver client-focused services which exceed their expectations every time
• Use social media and mobile apps to communicate with your client in the way they want to be reached
• Benefit from Cassandra Seelemeijer’s research insights into the new profile of a European lawyer – as a consultant
• Overcome resistance to change
• Innovate: Implement quick win initiatives to stay ahead of the curve
• Take part in an interactive knowledge café facilitated by ING Bank – and find out how to use conversational techniques in your firm
• Discover why Lewis Silkin (UK) decided to merge its people and knowledge management functions and how the strategy works in practice
• Develop a strategic career structure for your knowledge professionals, like Norton Rose
• Learn how Swiss firm Bär & Karrer has differentiated itself by establishing a knowledge and training academy
• Hit the ground running! Establish KM from a standing start
• Work effectively with your practice groups to deliver your KM initiatives

Expert contributions and strategic insights from:

Bär & Karrer
Claeys & Engels
Dirkzwager
EBRD
Essent
Gurteen Knowledge Community
Höcker Advocaten
ING Bank
Lewis Silkin
Mannheimer Swartling
MAQS
Norton Rose
Schoenherr

A word from our keynote speaker...

I know that client pressures are pushing KM up the strategic agenda in law firms at the moment but it can be hard to achieve your vision if the culture is resistant to change. I’m delighted to be coming to Amsterdam in January to share with you the story of positive deviance, a low cost and effective approach to change based on the idea that a small part of your firm may already have the answer. I’m also pleased to be joined on the speaker panel by Mireille Jansma and Jurgen Egges from ING Bank, who will run a practical workshop session, demonstrating how they have used my knowledge café concept, among other techniques, to generate learnings that will be very relevant for law firms.

David Gurteen,
Founder and Director, Gurteen Knowledge Community

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